Converse’s New Connectivity Advertising Campaign

Converse announced this week that it “will commemorate its centennial year as one of the world’s most coveted, iconic brands with the global launch of a new advertising campaign entitled Connectivity.” (link) The first image from this new Connectivity campaign also hit the web this week and I must say it’s a great start to this new marketing campaign. The idea behind Converse’s Connectivity ad campaign is to celebrate “100 years of disrupting the status quo and features legendary icons from the worlds of music, art, sports and fashion.” (link) The Blot does love the Chuck Taylor All Star look and this first Connectivity picture makes me love it even more. It’s just unfortunate how hard it is for me to find the classic canvas sneakers in my size.


Wow, two sneaker posts in one week. But, I couldn't resist because I think the Connectivity campaign sounds a like pretty sweet idea. I’m actually excited to see what Converse and its parent company Nike have in store for us this year as they celebrate Converse’s 100th anniversary. Those Nike marketing guys never cease to amaze me with their creativity and vision.

According to the Business Wire article the global advertising campaign will feature:

the ultimate 20th Century rebel, James Dean; gonzo journalist, Hunter S. Thompson; and Sex Pistols bassist and original punk idol, Sid Vicious. These cultural heroes from the past are shown ‘connecting’ with today’s influencers including female rocker, Joan Jett; eclectic urban music star, M.I.A; Green Day’s infamous Grammy award winning front man, Billie Joe Armstrong; Grammy award winning hip hop star and actor, Common; basketball player and Converse athlete Dwyane Wade; and lead singer of the Yeah Yeah Yeah’s, Karen O. Additional regional icons include Ian Curtis (UK), Jefferson Hack (UK), Carlos Diez Diez (Spain), Jane Birkin (France), Nina Hagen (Germany), Kim, Jung Man (Korea), Cui Jian (China), Darren Cordeux (Australia), Jose Fernando Emilio (Mexico) and Sandro (Argentina). (link)

For a closer look at the above picture here it is again split into thirds and zoomed in:

Sex and the City: The Movie Full Theatrical Trailer

Well here it is, the official movie trailer for the upcoming Sex and the City movie. It actually shares some shocking details about the upcoming movie including Mr. Big’s full name, something the television show never revealed. Let women across the globe rejoice.



In case you aren't able to watch YouTube clips at work, you can watch or download the Sex and the City: The Movie Theatrical Trailer here.

Scrubs Moving To ABC, Well Maybe

The yearly rumor of NBC not renewing Scrubs and ABC Studios bringing it home to ABC has reared its ugly head again, only this time with a twist. Instead of the show not being picked up, NBC is refusing to order additional episodes so that Scrubs can have a proper send off into syndication. Have no fear though, as The Hollywood Reporter has confirmed that “ABC is in negotiations to pick up 18 episodes of the series from ABC Studios, which has produced the comedy for NBC since 2001.” (link) This would be an additional 18 episodes on top of the 5 episodes NBC already has completed from before the WGA strike. But, this could very well be a ploy by ABC to force NBC’s hand into agreeing to produce additional episodes this season so that Scrubs can have a full season of episodes and go out with a true series finale.


While shows have been known to switch networks midstream it is a pretty rare occurrence (JAG, Buffy the Vampire Slayer), especially for a show most consider to be in its final season. While NBC originally ordered an 18 episode season, the strike cut the seasons short to 12 episodes and “the network has been reluctant to order additional episodes for the fall, citing the fact that it already has some remaining originals in the can.” (link) TV Guide’s Michael Ausiello has confirmed The Hollywood Reporter’s story, stating that “the move came after negotiations between NBC and ABC studios, which produces Scrubs, broke down.” (link)


Incidentally, if ABC were to pick up the show for an additional 18 episodes it would mean that Scrubs would be on the air for one more full season. So as not to conflict with the actors upcoming schedules, “the episodes will be shot right away and will be ready to air in the fall.” (link) Ausiello also found out that if the ABC deal were to go through the entire cast would return including star Zach Braff.

Scrubs fans shouldn’t hold their breath for an additional season. While it is possible the deal is made, I think the odds are pretty slim. More than likely the threat of the deal will compel NBC to order additional episodes for this season, allowing Scrubs to end as planned and blocking ABC from stealing the show. More news to come as details emerge!

UPDATE: Variety is now reporting that NBC is saying there is no truth to the reports of Scrubs moving to ABC. (link) NBC Entertaiment/Unversal Media Studios co-chair Marc Graboff is quoted as saying that they have “a license agreement with ABC Studios, which includes a right of first negotiation and first refusal to extend the series term beyond this season.” (link) I interpret this to mean that any deal ABC is claiming to have made would be in violation with its agreement with NBC and NBC is willing to block ABC by coming to terms with ABC Studios “to resolve the seventh – and what was believed to be the final – season of Scrubs.” (link)

The Variety article also states that before NBC would commit to purchasing additional episodes and a series finale of Scrubs the network would need assurances from ABC Studios “that Scrubs wouldn’t wind up squeezing out another season on ABC.” (link) It seems as though this issue is far from being over with creator Bill Lawrence and the cast of Scrubs squarely in the middle of a tug-of-war between ABC and NBC.