Wow, two sneaker posts in one week. But, I couldn't resist because I think the Connectivity campaign sounds a like pretty sweet idea. I’m actually excited to see what Converse and its parent company Nike have in store for us this year as they celebrate Converse’s 100th anniversary. Those Nike marketing guys never cease to amaze me with their creativity and vision.
According to the Business Wire article the global advertising campaign will feature:
the ultimate 20th Century rebel, James Dean; gonzo journalist, Hunter S. Thompson; and Sex Pistols bassist and original punk idol, Sid Vicious. These cultural heroes from the past are shown ‘connecting’ with today’s influencers including female rocker, Joan Jett; eclectic urban music star, M.I.A; Green Day’s infamous Grammy award winning front man, Billie Joe Armstrong; Grammy award winning hip hop star and actor, Common; basketball player and Converse athlete Dwyane Wade; and lead singer of the Yeah Yeah Yeah’s, Karen O. Additional regional icons include Ian Curtis (UK), Jefferson Hack (UK), Carlos Diez Diez (Spain), Jane Birkin (France), Nina Hagen (Germany), Kim, Jung Man (Korea), Cui Jian (China), Darren Cordeux (Australia), Jose Fernando Emilio (Mexico) and Sandro (Argentina). (link)
For a closer look at the above picture here it is again split into thirds and zoomed in: