The Blot has to hand it to The Hundreds, they never cease to amaze me with their out of left field collaborations! At least The Hundreds’ newest release, the Pepsi T-Shirt Collection, ties-in nicely with their previously released Back to the Future collection. While I’ve never been a Pepsi drinker, you can’t deny their impact on popular culture. So it’s fitting that The Hundreds chose to draw inspiration from the soft drink brand’s iconic advertising – from the ‘40s through the 2000s – for its new Pepsi Collection. There’s even a killer Back to the Future II design!
As Bobby Hundreds explained, part of the reason Pepsi’s had such an impact on our world is the “iconic stars that they [have] incorporated into advertising, their pin-up posters, [and] even on the cans themselves.” Be it Madonna in the ‘80s, Cindy Crawford in the ‘90s, or Britney Spears in the 2000s, Pepsi has consistently photographed pop culture icons who exemplify the decade they’re from. So The Hundreds set out to recreate Pepsi’s advertising campaigns by recreating their most memorable photos with the help of model Denise Schaefer.
The Hundreds x Pepsi T-Shirt Collection is currently available in a variety of colors and sizes at The Hundreds online store for $36 each.