Tuesday, September 30, 2008

Indiana Jones Mighty Muggs Meet Their Doom

According to multiple sources from around the web, all of the Indiana Jones themed toy lines are coming to an end relatively soon. It sounds like all previously announced Indiana Jones Mighty Muggs waves have been canceled, but I am not sure if this also applies to the EE Exclusive Mighty Muggs figures or not.

Harrison Ford as Indiana Jones
Indiana Jones Action Figure - Indiana Jones with Whip Cracking ActionMost movie themed toy lines don’t typically survive once the films they are based on leave the theaters, but I thought these would at least make it until the Kingdom of the Crystal Skull was released on DVD. I believe there had been some hope that Indy would prove to have stronger staying power than previous franchises and Hasbro would be able to carry on producing the various toy lines centered around the Harrison Ford character.

Indiana Jones Mighty Muggs - Indiana Jones
Indiana Jones Action Figure - Young IndyBut, no matter how popular a movie is its toy line is sure to fail eventually. Just look at the Pirates of the Caribbean, Lord of the Rings and Harry Potter films, combined those movie franchises have grossed billions, but you’d be hard pressed to find their action figures on store shelves today. The fact that Indiana Jones action figures have taken up so much shelf space the past six months actually says a lot about the character’s (and Harrison Ford’s) pop cultural significance. How many other 60 year actors could be selling this many toys of a WWII era hero? Definitely not Arnold or Stallone!

Indiana Jones Action Figure - Mola RamThe only movie franchises with real staying power has proven to be Star Wars and DC Comics/Marvel Comics’ super heroes, but that is primarily based on those properties’ abilities to expand into other formats in order to sustain their characters' popularities. Unfortunately this is something Lucas has been unable to do with Indiana Jones. If only they had come out with an animated series!
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