Thursday, November 20, 2014

*Breaking News* Kidrobot To Be Acquired by NECA

National Entertainment Collectibles Association (NECA) to acquire Kidrobot

Yesterday was a huge day for the designer art toy world when Kidrobot announced it was to be acquired by National Entertainment Collectibles Association (or NECA for short). The plan is for Kidrobot to finally be run again as an artist driven company under the creative direction of Frank Kozik! If you ask The Blot this is fantastic news and will finally allow KR to return to its roots as a purveyor of cool and a leader in both the world of art and limited edition designer toys. I can’t wait to see what Kozik and NECA have in store for the Dunny, Munny, Labbit and all their friends!

Here’s the official press release: In an announcement sure to bring cheers and tears of joy to die-hard fans and artists, KR Purchase, LLC (a wholly owned subsidiary of National Entertainment Collectibles Association) and Kidrobot today announced the signing of a definitive agreement under which KR Purchase will acquire Kidrobot. The globally recognized creator of designer vinyl toys joins the growing NECA family of specialty entertainment companies, and will proceed as an artist-run company under the creative direction of Frank Kozik, renowned graphic artist and creator of the Labbit urban vinyl toy line. 

“It’s rare to have the opportunity to join forces with an artist-centric company like this,” said Joel Weinshanker, COO of NECA. “We are doubly thrilled to be able to allow it to grow organically and flourish on its own, which is what we’re certain it will do with the involvement of Frank Kozik as Creative Director.”

“When Joel and NECA approached us about joining forces, about his intention to support us and allow Kidrobot to move forward with autonomy, I knew we had found the right partner," said Bob Africa, President of Kidrobot. “The timing of Frank agreeing to join us could not have been better and we are incredibly excited about Kidrobot’s future.”

Kidrobot will remain headquartered in their Boulder offices, while they are supported by NECA’s (located in Hillside, NJ) vast network of suppliers, creatives and internal team members.
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